Sharing is caring — is renting the future for stuff?

Over the second half of the 20th century, the ordinary person was moulded into an insatiable consumer. Status was decided by how much stuff you could accumulate. The number of books on the shelf showed how clever you were, the number of records you owned showed just how cool. The variety and opulence of electronic gadgets, clothes and furniture were a literal display of wealth and a source of envy in your neighbours. But times they are a-changing! The new generations, Millennials and Z, don’t see material possessions as the only measure of success. Not if they must…